Résumé

EXPERIENCE

January 2021 – Present
SENIOR CONTENT MARKETING SPECIALIST
TAPCO // Brown Deer, WI
I currently manage one direct report and all content marketing responsibilities after being
promoted to a newly created senior position due to the workload I had steadily grown.
• Manage content marketing specialist and all content marketing team output
• Develop and update editorial calendar
• Write white papers, guides, case studies, blogs, and industry magazine articles
• Plan marketing campaigns for website, email marketing, and social media
• Research, test, and optimize content performance

February 2018 – September 2019
CONTENT MARKETING MANAGER
Mitel // Milwaukee, WI
I was part of a small content team that developed and managed an enormous volume of
international content for a 4,000-employee company.
• Managed library of hundreds of blogs, case studies, guides, white papers, and ebooks
• Wrote content for website and campaigns, including blogs, case studies, and emails
• Maintained editorial calendar and tracked success of content and campaigns
• Gathered insights from subject matter experts through in-depth interviews

June 2016 – February 2018
MARKETING SPECIALIST
Crescent Parts & Equipment // St. Louis, MO
I was a one-person marketing department, managing all tasks related to marketing and
communications.
• Managed, wrote, and edited everything on the company website
• Designed B2B and B2B2C marketing materials
• Managed social media accounts using Hootsuite, tripling Facebook likes in just one year
• Performed all planning and logistics for annual 200-person customer appreciation eventJ

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June – August 2015
MARKETING INTERN
University School (US) // Hunting Valley, OH
• Wrote and edited a feature story for the US Journal and proofread the entire magazine
• Assisted the Director of Marketing with improving US brand awareness via advertising
• Updated alumni database and routinely reviewed it to maximize data hygiene

EDUCATION

May 2021
MASTER OF SCIENCE IN MANAGEMENT
Marketing concentration
University of Wisconsin – Milwaukee
3.94 GPA

May 2016
BACHELOR OF ARTS IN ENGLISH
Writing concentration // journalism minor
Ohio Wesleyan University (OWU)
Magna cum laude

HONORS & ACTIVITIES

• Earned Hubspot Academy’s inbound marketing and email marketing certifications // 2021
• Awarded the Helen Beal Woodward Award for Outstanding Writing in Journalism // 2016
• Completed an editorial apprenticeship for a literary journal called The OWL // 2015-16
• Awarded the Emma Sparks Memorial Prize for Critical Essay Writing // 2015 & 2016
• Chosen as managing & online editor of The Transcript, OWU’s student newspaper // 2015
• Selected to participate in OWU’s externship program in Washington, D.C. // 2015
• Completed a Technology & Social Media Fellowship at OWU // 2015
• Elected Vice President-Communications of OWU’s Campus Programming Board // 2015
• Awarded a travel grant to attend prestigious writing program in Lisbon, Portugal // 2013

SKILLS

SKILLS

COMMUNICATION: Outstanding management, organizational, collaboration, writing, editing,
storytelling and AP Style skills

TECHNOLOGY: Proficient in Hubspot, Domo, Google Analytics, SharePoint, Canva, Venngage,
Sitecore, WordPress, Shogun, BigCommerce, and Coschedule; experienced with Hootsuite,
ServiceNow, JIRA, and Vidyard